Understanding the Market
In order to arrive at a realistic price range for your property, we will need to review a number of factors. The market for your property will change over the short, medium and longer term and knowing where the market is right now will assist in making the correct decisions moving forward. There will be advice that is specific to you and also a number of external issues which will need to be considered.
These are:
- The current level of market activity
- Anticipated short term market changes
- Prices achieved recently for comparable properties
- Comparable properties currently for sale
- Properties that have failed to sell
- Demand for this type of property
- Finance availability and the costs of borrowing
Achieving the Best Possible Results
Maximising your market value will involve reviewing the following key aspects:
- Method of sale
- Price range
- Preparation for marketing
- Positioning within the market
- A focussed marketing strategy
- Presentation of the property
Each of these elements can have a significant impact on the final outcome and together will determine the success of the marketing campaign.
Working Together for the Best Result
Our role is to negotiate the best possible result for you and this requires us to work as a team. When we understand the things that are important to you it will enable us to do this effectively, just as it is important that we keep you fully in the picture as to what is going on.
Communication is the key and this will occur at a number of levels:
- Prior to marketing to ensure we agree on the best approach to take and how to present your home to its best advantage
- While your property is for sale where feedback is so important to making the correct decisions. We will monitor comments made at inspections, follow up interested buyers and report to you on recommended courses of action. You will be able to assist with this process to ensure we all remain up to date with progress and developments during the sale process.
- Once you have accepted an offer, reducing the gap between finding a buyer and exchanging contracts is critical. Our role will be to work with all those involved from the solicitors to the buyers, bankers and other stakeholders to ensure this process is expedited and you can get on with making your plans for the future.
Pricing Recommendations
Once we have agreed on the best approaches and strategies, we will provide our recommendations. These will include:
- Most appropriate method of sale
- Price range in which we believe your property will sell between
- Recommended listing price